#BehindTheDesign RSS

With the new era in 2018, Balancing the Me and We, I wanted to touch in more with my hardcore music and love for tattoo style art. The title came from hardcore legends, Terror. The song was just the inspiration I was needing to stay positive heading into a new life with a lot of hard work in front of me. The boys in Castle No Kings brought me back to the music world and I fell in love all over again like I never stopped going to shows. They brought out a fire and refound love for this brand....

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This in particular design/era symbol had a few back stories to it. I was coming off our first year in the apparel game and my personal life drastically changed. I felt like I needed to balance my personal time more with my brand. The first year was such a go, go, go mind state. I personally loved it and felt like my fire was unstoppable. But over the years, I've come to realize all the sacrafices that came with that kind of work ethic. The one thing I really wanted to focus on our second year was the balance. I...

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When I first started this brand in 2017, "The Foundation" really had no story nor backbone to any of the designs released. It wasn't until 'Eternal' came out where the story all began for this brand. This was the first design that really took off for us and unknown to the masses, had a very deep meaning behind it all. With the rise of mental health issues occuring, amongst myself battling my own demons, this was my reminder to keep tuff so to speak. We all live through struggles and all have our own weaknesses. There was days I was...

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